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B-Switch

Streetwear project

B-Switch is a project created thanks to Freeware Academy which aims to give the possibility to a group of young students, from several high schools of Bologna, to discover the process behind the creation of a brand. Baumhaus, the main leader of the project, organized a workshop during which we create a capsule collection, that was used for the crowdfunding. Together with other partners, we had the opportunity to share our experience with the students and show them, in a very concrete way, how the creative process works.

Vogue Italy | Frizzi Frizzi | la Reppublica

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